AI Insights · Timothy · January 2023
Top 5 Film & Television Apps in the US: Q4 2022 Performance Snapshot
A glance at Q4 2022 reveals the performance trends for the top 5 Film & Television applications in the United States. Sensor Tower provides an in-depth look at the download, revenue, and user engagement metrics for these leading platforms.
As the final quarter of 2022 wrapped up, the Film & Television category saw significant user engagement across various applications on the unified platform in the United States. Sensor Tower's data offers a comprehensive overview of how these apps performed.
Starting with HBO Max: Stream TV & Movies, the app saw around 300k to over 500k downloads weekly, peaking in late November and late December. The weekly active users fluctuated, starting at around 6 million and reaching up to 6.6 million towards the end of the year. The revenue trended down initially from around $11 million to approximately $8 million before climbing back up to over $10 million in the final weeks of the quarter.
Disney+ experienced a downloads range from around 400k to over 1 million, with the highest peak in the week of September 26. Weekly active users remained robust, starting at around 10 million and peaking at 11 million in late November. The revenue for Disney+ saw a decrease from around $6.8 million to $5.3 million in mid-October, followed by a spike to $13 million in mid-December.
For Peacock TV: Stream TV & Movies, downloads saw an impressive spike with over 2 million in the week of November 21, while other weeks ranged between approximately 400k and 1 million. Active users showed a significant increase from around 3.4 million to over 6 million in late November, but ended the quarter with around 4.4 million. Revenue showed a steady performance with figures around $3.5 million to $4 million, with a peak at around $4.8 million in mid-December.
Hulu: Watch TV shows & movies downloads varied from around 300k to almost 500k, with the highest numbers seen in late November. Active users started at around 16 million, with fluctuations leading to a peak of around 16.8 million in the same period. Revenue remained stable, ranging from approximately $3.4 million to $4.2 million throughout the quarter.
Lastly, Paramount+ observed downloads starting at around 250k and reaching over 500k in the final two weeks of December. The weekly active users showed growth from 1.8 million to over 2.4 million. The revenue for Paramount+ started at around $3.7 million, dipping to $3.1 million, and eventually climbing to $4.3 million by year's end.
For more detailed insights and data on the performance of these apps, Sensor Tower's platform provides an extensive analysis of the Film & Television category's trends and metrics.
