AI Insights · Timothy · May 2023
Top 5 Film & Television Apps in Latin America: Q4 2022 Performance
A Sensor Tower data analysis reveals the performance trends for the top 5 film and television applications in Latin America during Q4 2022. Downloads, revenue, and active users are highlighted, with notable fluctuations across the board.
In Q4 2022, the film and television category saw interesting performance metrics for the top 5 apps in the Latin America region. Sensor Tower provides detailed insights into these trends.
Disney+ experienced fluctuating download numbers, starting at around 812k in late September and reaching approximately 771k by the end of December. Revenue peaked at nearly 1.5 million in late November, while weekly active users saw a high of around 11 million in the last week of December.
HBO Max: Stream TV & Movies also witnessed variable download figures, with an initial count of around 732k that rose to approximately 658k by the year's end. Revenue trends showed a slight decline towards the end of the quarter, starting at around 1 million and closing at just under 1 million. The active users peaked at around 9 million in mid-October and ended with about 7.8 million in the final week of December.
Globoplay: Novelas, séries e + had a significant spike in downloads during late November, reaching around 857k, contrasting with the rest of the quarter, which hovered around the lower hundreds of thousands. Revenue saw a high of over 1 million in the same period, with weekly active users reaching a peak of around 13 million.
Crunchyroll showed a consistent trend in revenue throughout the quarter, with figures around the 300-360k mark. Downloads peaked at around 574k in early October but saw a gradual decrease to about 254k by the end of December. As for active users, the app saw its highest engagement at nearly 3 million in mid-October.
Lastly, Paramount+ demonstrated a steady increase in downloads, starting at around 308k and reaching nearly 482k by December's end. Revenue figures also saw growth, with a notable peak at around 239k in the week before Christmas. Weekly active users were highest in the last week of December at around 1.5 million.
These figures indicate the dynamic nature of the Film & Television app market in Latin America. For more detailed insights, Sensor Tower's comprehensive data provides a deeper look into app performance within this region.
