Top 5 Drawing & Coloring Apps Performance in the US for Q4 2022

The final quarter of 2022 showed varying trends among the top drawing and coloring apps in the United States. The data, meticulously compiled by Sensor Tower, highlights the download numbers and weekly active users for these creative outlets.

Color Page ASMR – Art Coloring saw its downloads peak at almost 300k in early October, with a gradual decline to around 190k by the year's end. Weekly active users mirrored this trend, hitting close to 400k in mid-October and settling at around 330k in the last week of December.

X-Flow's Happy Color® Art Coloring Book maintained consistent revenue throughout the quarter, with a notable increase to around 14k in the final week. Downloads for the app were steady, hovering around the 120k to 140k mark, while weekly active users saw a slight uptick from around 2.2 million to nearly 2.4 million by the quarter's close.

Color by Number：Coloring Games from Fun Games For Free demonstrated a strong revenue growth, starting at around 71k and reaching 128k by December's end. The app experienced its highest downloads at nearly 180k in late November and saw weekly active users climb from around 470k to over 1 million in the same period.

Crazy Labs' Phone Case DIY, although not generating revenue, enjoyed a significant increase in downloads, with a jump to over 160k in the third week of November and ending the quarter at around 195k. Weekly active users also reflected growth, starting at around 250k and escalating to approximately 429k by the year's end.

Lastly, Makeup Kit - Color Mixing, another offering from Crazy Labs, saw a decrease in downloads from around 110k to 129k throughout the quarter. Its active users, however, experienced a rise from around 330k to just under 350k in the same timeframe.

For more detailed insights and analysis on the performance of these apps and others in the market, Sensor Tower's platform remains a valuable resource for industry professionals and enthusiasts alike.