AI Insights · Timothy · January 2023
Top 5 Drawing & Coloring Apps in Latin America: Q4 2022 Market Performance
A Sensor Tower analysis reveals the download and user engagement trends of the leading Drawing & Coloring apps in Latin America for Q4 2022. Discover the standout performers in the region.
In the final quarter of 2022, the Drawing & Coloring app category saw varied performance across the top apps in Latin America. Utilizing data from Sensor Tower, we take a closer look at how these apps fared in terms of downloads and user engagement.
Color Page ASMR – Art Coloring made a noticeable impact with downloads peaking at almost 1 million in the week of October 31st before gradually declining to around 417k by the year's end. Weekly active users mirrored this trend, starting at around 297k and soaring to over 1.6 million in the same peak week, followed by a tapering off to around 1.1 million active users.
Color Time - Paint by Number also experienced a strong quarter. The app's downloads reached a high of over 800k in the week of October 31st and finished the quarter with over 600k downloads. Revenue showed fluctuations with a peak of $131 in mid-December, and weekly active users climbed steadily, ending the year at nearly 2.5 million.
The well-established Happy Color® Art Coloring Book continued to show resilience in the market. Downloads were consistent, with a high point of around 375k in late December. Revenue for this app peaked at $356 in the last week of the year, and its weekly active users grew to over 2.3 million by the end of Q4.
Phone Case DIY maintained a stable presence with downloads reaching almost 500k in the week of December 26th. The app's weekly active users followed a similar pattern, starting at over 1 million and climbing to over 1.4 million by the quarter's close.
Lastly, the newcomer Coloring Master ASMR saw a surge in downloads, hitting around 884k in the week of November 14th, but then saw a decline to around 100k downloads by the end of December. Weekly active users spiked at around 1.4 million in late November and settled at nearly 476k by the end of the year.
For more insights and detailed app performance data, Sensor Tower provides in-depth analysis and metrics for market watchers and industry participants.
