Top 5 Drawing & Coloring Apps in Latin America for Q4 2022

In the final quarter of 2022, the Drawing & Coloring category saw robust activity across the top applications in the Latin American region. Data from Sensor Tower offers an insightful glimpse into the trends and performance of these creative outlets.

Color Page ASMR – Art Coloring experienced a surge in downloads, starting the quarter with around 3k and peaking at almost 1 million in late October. Weekly active users mirrored this trend, escalating from approximately 297k to over 1.6 million in the same period.

Color Time - Paint by Number also showed impressive download figures, beginning with around 397k and reaching over 600k by the year's end. Revenue for the app remained modest, fluctuating between $25 and $131 weekly. Active users saw an upward trend, starting at around 1.5 million and increasing to nearly 2.5 million.

Happy Color® Art Coloring Book maintained steady growth in downloads, from around 177k to over 375k. Revenue figures saw a modest incline from $258 to $356 weekly. Active users consistently hovered above the 2 million mark throughout the quarter.

Phone Case DIY downloads showed variability, with a notable spike in December reaching over 471k. As revenue data is not applicable, the focus remained on the weekly active users, which saw an increase from around 1.1 million to over 1.4 million by the quarter's end.

Coloring Master ASMR, despite being a newer release, marked significant engagement with an initial 61k downloads that rocketed to 883k in mid-November. Revenue was nominal, and active users peaked at around 1.4 million.

For a deeper dive into the performance of these applications and more insights, Sensor Tower's comprehensive analytics tools offer a wealth of detailed data and trends.