AI Insights · Timothy · April 2023
Top 5 Android Film & Television Apps in the US - Q1 2023 Performance
A look at the Q1 2023 performance of the leading Film & Television apps on Android in the US, revealing trends in downloads, revenue, and user engagement. Insights provided by Sensor Tower illustrate the dynamic landscape of mobile streaming services.
In the first quarter of 2023, the android Film & Television app category witnessed varied performances across top players in the US market. Data provided by Sensor Tower offers a snapshot of how these apps fared in terms of downloads, revenue, and weekly active users.
HBO Max: Stream TV & Movies saw its revenue peak at around $4.2 million in late January, with a following dip and rise pattern, ultimately rounding off at approximately $3.2 million. Downloads for the app showed a high of around 152k in mid-January, but generally trended downwards, reaching close to 97k by the end of March. Weekly active users started at around 2.6 million, increasing to nearly 2.9 million before declining to about 2.5 million.
Disney+ experienced its highest revenue early in the quarter, at nearly $3.9 million, with fluctuations leading to around $2.8 million by late March. Downloads hit a high of around 190k at the start and end of January, then tapered to approximately 114k by the end of Q1. The app's weekly active users remained robust, starting at around 4 million and reaching almost 3.7 million by the quarter's end.
Peacock TV: Stream TV & Movies revenue trends followed a similar pattern, with a peak at around $1.5 million in late February. Downloads started strong at over 200k but saw a gradual decline to around 128k. The app's weekly active users saw a high of nearly 2 million in late December, dipping to just over 1.5 million in late March.
Paramount+ showed a steady revenue increase throughout the quarter, from around $981k to approximately $1.1 million. Downloads saw a peak of around 154k in late December and a low of nearly 86k in late March. Weekly active users hovered around 800k at the beginning of the quarter, with a slight decrease to around 762k by the end.
Crunchyroll demonstrated a steady revenue stream, starting at around $816k and reaching just under $970k by March's end. Downloads remained relatively stable, with a slight peak at around 47k in early March. Weekly active users began at just over 1.1 million and saw a slight increase to approximately 1.14 million by the quarter's conclusion.
For more detailed insights on the performance of Film & Television apps and other categories, Sensor Tower's extensive data and analytics tools continue to track the ever-evolving app market landscape.
