Digital Advertising Insights · App Advertising Insights · Sui Lian Chua · November 2025
Quick Commerce Digital Visibility and Audience Personas in India
India’s quick-commerce grocery delivery sector shows sustained digital advertising activity, with several established patterns in advertiser scale, growth, and audience composition. This blog examines the distribution of digital ad presence and audience personas across leading platforms from January to October 2025, outlining how visibility levels, channel usage, and audience segments vary across major players.
Digital Ads Landscape of Top Grocery Delivery Brands in India (Jan-Oct 2025)
Blinkit remains the largest contributor to digital ad spend and impressions among leading quick-commerce platforms.
Instamart’s rapid growth rates are consistent with increased user acquisition activity.
Zepto shows comparatively slower growth in digital advertising.
Facebook and Instagram remain the primary channels for reach across quick-commerce advertisers, with both continuing to show strong growth.
Audience Persona Map: Instamart & Blinkit in India
Instamart and Blinkit show significant overlap across several key audience segments.
Home Cooks and Fashionistas appear among the prominent personas for both Instamart and Blinkit, with Home Cooks showing stronger relative alignment with Instamart.
Students and Cord Cutters represent key overlapping growth personas for both Instamart and Blinkit
