AI Insights · Timothy · January 2023
Q4 2022 Snapshot: Top Film & Television Apps in Latin America
An analysis of the top Film & Television applications in Latin America reveals dynamic user engagement and download trends in Q4 2022. Sensor Tower provides detailed insights into the performance of these entertainment giants.
In the final quarter of 2022, the Film & Television category saw significant activity among the top applications in Latin America. Sensor Tower's comprehensive data showcases the performance of these apps, providing a clear picture of the market dynamics.
ViX: TV, Fútbol y Noticias experienced a notable surge in revenue, peaking at around $200k in the third week of November. Downloads for the app reached their zenith in the same month with almost 1.8 million, while weekly active users hit a high of over 8.5 million before tapering off to around 4.4 million by year's end.
Netflix maintained steady revenue, with figures hovering around $160k weekly, apart from a dip to around $135k in late December. Downloads saw an incline, culminating in over 1.1 million in the last week of December, and weekly active users experienced an uptick, finishing the quarter with over 64 million.
Pluto TV: Watch & Stream Live had no revenue to report, but downloads showed an upward trajectory, ending the year with over 1 million downloads in the final week. Active users fluctuated but concluded the quarter on a high note with nearly 4 million active users.
Disney+ generated impressive revenue, reaching nearly $1.5 million in the third week of November. Downloads remained robust throughout the quarter, with a significant rise to over 770k in the last week. Weekly active users also saw a positive trend, rising to over 10 million by the end of December.
HBO Max: Stream TV & Movies showed a resilient revenue pattern, with earnings around $1 million in the last two weeks of the quarter. Downloads experienced a dip mid-quarter but recovered to over 650k by December's end. The app's active users increased towards the close of the quarter, reaching nearly 7.8 million.
These trends reflect the dynamic nature of the Film & Television app market in Latin America. For further insights and detailed analytics, Sensor Tower's platform remains a valuable resource for understanding app performance and user engagement across regions and time periods.
