AI Insights · Timothy · July 2023
Q2 2023 Performance of Top Film & Television Android Apps in the US
A look at the top Film & Television Android applications in the US during Q2 2023 shows varying trends in downloads and active users. Sensor Tower provides a deeper insight into the data.
In the second quarter of 2023, the US Film & Television app category has seen interesting activity among its top players on Android. Data from Sensor Tower reveals the performance of the leading apps in terms of downloads, revenue, and weekly active users.
Disney+ experienced a steady revenue stream, starting the quarter with around $2.75 million and closing with about $2.6 million. Downloads saw an uptick in June, peaking at around 165k, while weekly active users fluctuated, ending with around 3.5 million active users.
For HBO Max: Stream TV & Movies, revenue was consistent until mid-May, with a notable peak of around $3.8 million in late April, but data for the latter part of the quarter was not available. Downloads gradually decreased, with the app securing around 65k downloads in mid-May. Weekly active users saw a significant drop in late May, with numbers falling from around 2.5 million to just over 600k by the end of June.
Peacock TV: Stream TV & Movies showed a varied revenue pattern, with a high of approximately $1.6 million in late June. Downloads remained above 80k for most weeks, and the weekly active users count saw a slight increase to reach over 1.5 million by the quarter's end.
The performance of Max: Stream HBO, TV, & Movies started recording data in late May, showing strong revenue figures that grew to around $3.16 million by the end of June. Downloads saw a sharp decline from an impressive initial count of over 3 million to just under 570k. Weekly active users remained above 2 million towards the end of June.
Paramount+ maintained a consistent revenue, with figures hovering around $1 million throughout the quarter. Downloads saw peaks and troughs, with a notable high of over 102k in mid-May. Weekly active users had a moderate decline, ending the quarter with around 746k active users.
For more detailed insights and data on the performance of these and other applications, Sensor Tower remains a valuable resource for industry analysis and trends.
