Q1 2023 Snapshot: Top Film & Television Apps on iOS in Latin America

In the first quarter of 2023, the Film & Television category on iOS has seen significant user engagement across the top apps in Latin America. Sensor Tower provides a detailed analysis of these apps' performance, highlighting download figures and weekly active users.

HBO Max: Stream TV & Movies showed a promising start to the year with a peak of around 266k downloads in mid-January and a high of over 2.2 million weekly active users in February. Downloads trended downwards to around 116k by the end of March, while weekly active users saw a slight decrease to around 1.8 million.

Disney+ experienced stable download numbers, maintaining above 100k downloads each week, with a slight dip to around 95k in late March. Revenue peaked at over $1 million in early January, but showed a decline towards the end of the quarter. Weekly active users started at around 2.1 million and decreased to approximately 1.7 million by the end of March.

Globoplay: Novelas, séries e + saw its highest number of downloads in mid-January at over 200k, with a subsequent fall to about 30k by March's end. The app's weekly active users reached a peak of over 1.1 million in the same period but fell to around 700k in the final weeks of the quarter.

Crunchyroll displayed consistent download figures throughout the quarter, ranging from 33k to 46k, while weekly active users were highest at the end of February at over 319k but decreased to nearly 298k by March 27.

Lastly, Netflix maintained high download numbers, starting at almost 300k at the end of December and ending the quarter with over 200k downloads. Despite a slight dip in revenue in late February, the app's weekly active users showed a steady decline from around 9.7 million to approximately 8.1 million.

For more insights on the performance of Film & Television apps and other categories, Sensor Tower's comprehensive app intelligence platform provides in-depth analytics and market trends.