AI Insights · Timothy · April 2023
Q1 2023 Snapshot: Top Film & Television Android Apps in Latin America
Sensor Tower's data provides a glimpse into the Q1 2023 performance of the top five film and television apps on Android in Latin America, highlighting downloads and user engagement trends.
The first quarter of 2023 has seen varied performance among the top film and television applications on Android in the Latin American market. Data from Sensor Tower offers insights into the trends of these leading apps.
Netflix saw a downward trend in both downloads and weekly active users throughout Q1. Starting the quarter with around 986k downloads and peaking at around 55 million active users, it concluded March with around 638k downloads and approximately 46 million active users.
Pluto TV: Watch TV & Movies experienced fluctuating download numbers, beginning with around 976k and spiking to approximately 1.4 million by mid-March, before closing at around 1.1 million. Weekly active users dipped to around 2.6 million in late February, but recovered to nearly 4 million by the end of March.
For ViX: TV, Deportes y Noticias, there was a significant spike in downloads in January, reaching almost 1.4 million, but this trend gradually decreased to around 443k by the end of March. Revenue remained relatively steady, with a slight increase to around 66k in the last week of March. Active users peaked at around 6.1 million in mid-January and ended the quarter at nearly 5 million.
HBO Max: Stream TV & Movies showcased a strong start with over 837k downloads in mid-January, but saw a decline to around 554k by the end of March. Revenue peaked at over 521k in mid-January and ended the quarter with around 425k. The app's weekly active users reached a high of around 7.5 million in late February, then dipped to nearly 6 million by the quarter's end.
Disney+ demonstrated consistent performance in downloads, beginning the quarter with around 729k and concluding with approximately 460k. Revenue saw minor fluctuations, with a high of around 488k in mid-January and around 439k in the last week of March. Active users saw a decline from over 8 million at the start of January to around 6.7 million by the end of March.
The data from Sensor Tower suggests a competitive landscape for film and television applications in Latin America, with each app showing unique trends in user engagement and financial performance. For more detailed insights and analysis, Sensor Tower's comprehensive reports provide further information on the app economy.
