AI Insights · Timothy · April 2023
Q1 2023 Performance of Top Film & Television Apps on Android in Europe
An analysis of the top 5 Film & Television applications on Android across Europe for Q1 2023 shows varying trends in downloads, revenue, and user engagement. Sensor Tower provides detailed insights into the data.
The first quarter of 2023 has been a dynamic period for the Film & Television category on Android devices in Europe. Sensor Tower's latest data sheds light on the performance of the top applications in this sector.
Disney+ showed a noticeable decline in downloads from around 831k in late December to approximately 306k by the end of March. Despite this, it maintained a relatively stable weekly active user base, starting at around 11 million in December and slightly decreasing to approximately 10 million by March. The app's revenue also saw a downward trend from about $2.4 million to just over $2 million before experiencing a spike to around $2.8 million in the final week of March.
Crunchyroll experienced a steady revenue increase from around $387k to almost $500k by the end of the quarter. Downloads for the app fluctuated, with a drop from 63k to around 60k, while weekly active users saw a peak of approximately 1 million in late February before settling closer to 933k.
HBO Max: Stream TV & Movies showed a mixed performance with its revenue rising from about $333k to $350k. Downloads for the app declined from 169k to around 95k, and the app's active users decreased from roughly 789k to 743k over the quarter.
discovery+ | Stream TV Shows had a consistent revenue pattern with slight variations, starting at around $145k and ending the quarter at about $155k. The app's downloads saw an initial spike to approximately 40k in mid-January, followed by a gradual decrease to around 17k. The weekly active users showed a peak of around 169k in the same period, but eventually dropped to approximately 130k.
Paramount+ generated revenue that grew from around $93k to almost $142k. Downloads began at approximately 214k in December, followed by a steady decline to around 83k. The weekly active user base showed some volatility, peaking at around 411k before ending the quarter with about 360k active users.
For more insights on the performance of apps within the Film & Television category and other sectors, visit Sensor Tower.
