AI Insights · Timothy · April 2023
Q1 2023 Performance of Top Drawing & Coloring iOS Apps in Latin America
An analysis of the top 5 drawing and coloring apps on iOS in Latin America for Q1 2023, showcasing their download trends and user engagement. Insights provided by Sensor Tower.
In the first quarter of 2023, the drawing and coloring app category has seen varied performance among the top apps on the iOS platform in Latin America, as reported by Sensor Tower. Here's a quick roundup of how these creative platforms fared.
Color by Number：Coloring Games maintained a steady revenue trend with figures hovering around $12k to $13k weekly. Downloads started at around 19k in the last week of December but saw a decline to approximately 10k by the end of March. Weekly active users reflected a similar downward trend, starting with around 62k and decreasing to roughly 43k.
Colorfy: Coloring Book Games showed a more stable revenue pattern, with weekly earnings ranging from about $4.7k to $5.3k. The app experienced a peak in downloads during the first week of January with nearly 7k, which slightly fluctuated and settled at around 6k towards the end of March. Active users saw a slight increase from 15k to 16k in February, followed by a minor drop to just under 16k by the quarter's close.
Bini Bambini Academy's Drawing Games Learning Kids 3 had a revenue trend that went from approximately $4.6k to $4.2k by March's end. Downloads saw a high of over 9k at the beginning of the period, decreasing to around 5k. The number of weekly active users also decreased from 17k to almost 12k.
Disney Coloring World, on the other hand, had a fluctuating revenue trend starting at nearly $3.9k, peaking at about $4.8k, and then settling at around $2.9k. Downloads had a high of over 7k in the first week of January and saw a decline to just under 3k by the end of March. Active users peaked in early January at over 10k but dropped to approximately 6.3k.
Lastly, Adult Coloring Book - Pigment from Pixite Inc. showed a revenue trend with minor fluctuations, generally staying between $2.1k and $2.4k weekly. The app's downloads had a high of over 2.8k at the end of December, dipping to around 1.8k in mid-January, then rising again to close to 2.4k by March's end. Active users saw a similar pattern, dropping from 3k to around 2.1k and then increasing to nearly 2.8k.
For a more detailed analysis and deeper insights into the performance of these drawing and coloring apps, Sensor Tower provides comprehensive data and analytics.
