AI Insights · Timothy · April 2023
Q1 2023 Performance of Top Consumer Finance Apps on iOS in Europe
An overview of the Q1 2023 performance for the leading consumer finance applications on iOS in Europe, showcasing download and user engagement trends without revenue data.
As the first quarter of 2023 draws to a close, Sensor Tower provides insights into the performance of the top consumer finance applications on iOS in Europe. Here's a snapshot of the trends for these leading apps in terms of downloads and weekly active users.
Starting with Ziraat Mobil, this app showed a fluctuating download pattern, peaking at over 100k downloads in the week of February 27th. Despite the variations, weekly active users remained predominantly above 3 million throughout the quarter, although it witnessed a slight decline towards the end of March, settling around 3.2 million active users.
Monzo - Mobile Banking experienced its highest number of weekly downloads at the start of January with over 60k new users, after which the numbers stabilized around the 40k mark. The app maintained a strong active user base, consistently over 1.5 million, with a peak of around 1.7 million in late January.
Splitwise saw a steady increase in downloads from the beginning of the year, climbing from around 32k to over 44k by the end of March. The weekly active users for Splitwise displayed resilience, with numbers oscillating around 150k, reaching a high of over 160k active users in late March.
Sparkasse - Ihre mobile Filiale maintained a relatively consistent download rate, with a notable spike to over 42k downloads at the end of January. The app's weekly active users saw a gradual increase over the quarter, with a notable growth spurt in late March, pushing the active users count to over 3.4 million.
Lastly, Twig - Your Bank of Things experienced a varied download trend, with a peak of over 41k in mid-February. The app's active user base showed an upward trajectory from around 285k in late December to approximately 384k in early March, before slightly dipping to around 382k by the end of the quarter.
For more detailed insights and data analysis on the performance of consumer finance applications, Sensor Tower's platform offers an extensive range of metrics and analytical tools.
