AI Insights · Timothy · April 2023
Q1 2023 iOS Performance of Top Film & Television Apps in Europe
Explore the Q1 2023 performance trends of leading Film & Television applications on iOS in Europe, including downloads, revenue, and active users. Insights provided by Sensor Tower.
In the first quarter of 2023, Europe's iOS platform saw notable activity among the top Film & Television applications. Sensor Tower data offers a glimpse into the performance of these apps, with a focus on downloads, revenue, and weekly active users.
Disney+ maintained a strong presence with revenue peaking at around €3.8 million in mid-February. Downloads showed a declining trend starting from around 436k at the end of December to approximately 228k by late March. The app's weekly active users also saw a downward trend, from around 9.2 million to 8.7 million in the same period.
Netflix experienced fluctuating revenue, with a high of €1.5 million in late February. Downloads decreased steadily from roughly 530k in late December to about 268k by the end of March. The app's weekly active users followed a similar trend, dropping from around 23 million to 19.4 million.
Amazon Prime Video saw its revenue increase to nearly €857k at the end of February, with downloads peaking at around 324k in mid-March. The weekly active users for the app fluctuated, with a high of approximately 4.2 million in mid-February and a slight decrease to around 3.8 million by late March.
discovery+ showed an increase in revenue to nearly €677k at the end of February. The app's downloads had a significant spike to around 44k in mid-January, but generally hovered around the 14k-20k range. Weekly active users saw a peak of around 129k in mid-January but stabilized to just over 100k by the end of March.
HBO Max: Stream TV & Movies also displayed revenue growth, reaching approximately €547k in early March. The app's downloads saw a notable increase to around 196k in mid-January before settling to about 64k by late March. Weekly active users peaked at around 1.3 million in early February but decreased to just over 1 million by the end of the quarter.
For more detailed insights and analysis, Sensor Tower's platform offers a comprehensive look at the data and trends shaping the Film & Television app category on iOS in Europe.
