Abraham Yousef · February 2024
Navigating the European Air Travel Market
According to Sensor Tower data, European air travel app downloads surpassed pre-pandemic levels in 2022 amidst a resurgence in travel demand. Euro air travel app downloads increased 103% YoY in 2022 and 13% YoY in 2023. Increased levels of demand for air travel have persisted throughout Europe with budget airline app downloads contributing heavily to growth over the past few years.
Key Takeaways:
During the summer travel season (May'23-Aug'23), app downloads for budget airlines surged by 26% YoY, outpacing the 8% increase seen by full-service airlines, signaling a growing preference for cost-effective travel options amid persistent inflationary pressures
Pegasus Airlines experienced a remarkable 62% YoY increase in app downloads in 2023. This growth was driven by the airline's extensive network expansion in April 2023, which included new international routes to Russia and the resumption of its Berlin service, resulting in a substantial surge in downloads during that month, with a 110% MoM increase
Budget airlines are experiencing a surge in popularity among younger European travelers. Over the past two years, each of the top budget airline apps in Western Europe have experienced a notable YoY increase in the proportion of users aged under 25, with Pegasus Airlines leading the trend
Despite the decline of business travel continuing into 2023, European budget airlines demonstrated resilience, with positive YoY growth in average MAUs during peak travel months (May'23-Aug'23), indicating a rising preference for leisure and VFR trips
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