MMM: Meta Reality Labs 27% YoY Decline in Quest App Installs

Key Takeaways:

• Meta Platforms’ Reality Labs arm has had a less than stellar 2022 Holiday Season: Per Sensor Tower estimates, worldwide app installs of the Quest app (the app primarily used in tandem with both VR headsets sold by Meta) were down 27% YoY in 4Q22

• For physical devices that require or suggest a mobile app install (Quest, Alexa, Fitbit, etc), the week of Christmas typically provides a surge of app installs as most consumers who were gifted one of these products install the app within the same small window

  • For Quest, installs for the week of Christmas 2022 were down YoY: ~900k installs for the week of 12/19 vs 1.6mn for the corresponding week in 2021

• The mobile apps for big box wholesale retail clubs such as Sam's Club and Costco - known for low prices, flash deals, and free in-store samples - had strong 2022s

  • Per Sensor Tower estimates, worldwide installs of the Costco and Sam's Club apps in 2022 were up 45% and 16% YoY compared to CY2021 as consumers sought more cost-friendly grocery/necessity options this year

  • While both apps have a sizable US presence (+60% of installs are from the US since 2020), Costco has a much wider international presence

  • Since 2020, 10%, 8%, 6%, 5%, and 4% of Costco app installs have come from Canada, Taiwan, Mexico, UK, and China, respectively, while 62% have come from the US

  • In the same time period, Sam’s Club has seen 76% of app installs come from the US vs 18% from Mexico and 6% from Brazil

For more information, request the full report from reports@sensortower.com.