Seema Shah · December 2022
MMM: Temu Has Been Downloaded 9.3M Times Since Launch
Temu, an e-commerce site and rival to Shein, has been downloaded 9.3 million times since its September 2022 launch, with 97% of installs coming from the US. The company saw a significant acceleration in US installs in November, with 6 million downloads compared to 2.6 million for Amazon and 2.3 million for Shein. Despite explosive user growth, Temu's 4.4 million US monthly active users in November pale in comparison to Amazon's 71 million and Shein's 24 million. Meanwhile, AI image generator app Lensa AI has seen worldwide consumer spend of $15.4 million since launching its "magic avatars" feature in November.
Key Takeaways:
E-commerce site Temu, an American subsidiary of PDD Holdings (parent to the popular China-based social commerce app Pinduoduo) and rival of apparel marketplace Shein, has been making waves in the US since its Sep’22 launch
Per Sensor Tower estimates, Temu has been downloaded 9.3mn times since its Sep’ 22 launch. Approximately 97% of Temu installs since launch have come from the US as the company aims to carve out a piece of the lucrative Western market
US installs of the Temu app accelerated significantly in November (+133% MoM) with the company offering up to 90% off items for Black Friday
Compared to its US counterparts, Temu was installed 6mn times in the US in Nov’22 vs 2.6mn and 2.3mn for Amazon and SHEIN, respectively
Temu has also seen explosive user growth in the same period with US MAUs up 317% MoM in Nov’22. Despite this impressive growth in users, the 4.4mn US MAUs on Temu’s mobile app in Nov’22 pale in comparison to Amazon and SHEIN which sat at 71mn and 24mn, respectively
The AI image generator app Lensa AI has erupted in popularity since launching its “magic avatars” feature at the end of November, with the app soaring to the #1 position on the US app store charts
Per Sensor Tower estimates, consumers have spent $15.4mn worldwide on Lensa AI since the magical avatars launch on November 21, 2022
Consumer spend on the app is accelerating; up437% through the first 7 days of December compared to all of November
Worldwide app installs of Lensa AI have also soared with the app seeing 6mn installs in December 2022 alone, up 204% compared to Nov’22
Nearly 32% of installs since the launch of magical avatars have come from the US vs 23% from Brazil, 6% from Russia, 4% from the UK, and 3% from Germany
For more information, request the full report from reports@sensortower.com.
