Seema Shah · November 2022
MMM: MercadoLibre's Active Users Increase 12% YoY, DraftKings Missed
MercadoLibre's unique active users increased by 12% YoY, surpassing Sensor Tower's estimate of 11%, despite macroeconomic challenges. However, Draftkings missed its 3Q22 MAUs target, with 1.6mn unique users compared to the expected 2.0mn. The DraftKings Fantasy Sports app saw a 5% YoY decline in MAUs during the NFL peak in September, while the DraftKings Sportsbook app increased by 88% YoY, according to Sensor Tower Usage Intelligence.
Key Takeaways:
Consumers continue to flock to marketplaces with MercadoLibre, despite macro headwinds
MercadoLibre posting a 12% gain YoY in unique active users, beating Sensor Tower’s 11% YoY estimate
Draftkings 3Q22 MAUs miss the mark coming in at 1.6mn unique users vs expectations of 2.0mn unique users
Per Sensor Tower Usage Intelligence, MAUs for the DraftKings Fantasy Sports app during the NFL-driven September peak was down 5% YoY while the DraftKings Sportsbook app was up 88% YoY
For more information, request the full report from reports@sensortower.com.
