Data-Driven Growth: How Hungry Studio Powers Decisions with Sensor Tower

Hungry Studio is a global casual gaming and entertainment company built on experimentation and powered by data-driven innovation. With Sensor Tower’s  App Performance Insights, they’ve transformed data from a simple reporting tool into a core foundation for strategic decision-making, enabling faster product optimization and global growth.

Their flagship title, Block Blast!, combines casual fun with strategic depth and consistently ranks among the top free-to-play games on the App Store, demonstrating the impact of data-driven decisions.

How does Sensor Tower data support your daily decisions?

Following the global success of Block Blast!, Hungry Studio has increasingly relied on data to support decision-making across its business. As one of the company’s key market intelligence partners, Sensor Tower helps the team monitor core product metrics such as DAU, MAU, and retention, while also providing broader visibility into market trends and competitor activity.

For Hungry Studio, Sensor Tower serves as more than a performance tracking platform. The team uses its insights to better understand emerging markets, analyze the strategies of leading publishers, and identify differences in user behavior across regions. These insights have helped Hungry Studio move faster when evaluating new opportunities and navigating an increasingly competitive global market.

What led Hungry Studio to choose Sensor Tower?

As Block Blast! gained momentum across major Western markets including the United States, the United Kingdom, Germany, and France, Hungry Studio also began seeing rapid growth across emerging markets in Southeast Asia.

With opportunities expanding across multiple regions simultaneously, the company needed a reliable way to evaluate market potential, prioritize localization efforts, and better understand regional dynamics. Hungry Studio turned to Sensor Tower for the market visibility and competitive insights needed to support these decisions and uncover new growth opportunities.

How is Sensor Tower data integrated into your strategy and operations?

Today, Sensor Tower data is integrated across multiple functions within Hungry Studio, including product, strategy, marketing, and sales teams. By providing a shared view of market performance and competitive trends, the platform helps teams align around a common data foundation when making strategic decisions.

The company also regularly follows Sensor Tower’s industry reports and market rankings to stay informed on broader gaming trends and understand how leading companies are evolving their strategies across global markets.

What impact has Sensor Tower brought to your team?

Hungry Studio has built a strong culture around data-driven decision-making, with teams across product, marketing, UA, and R&D relying heavily on data to guide experimentation and strategy.

According to the company, Hungry Studio conducted more than 10,000 A/B tests throughout 2025, with over 300 experiments running simultaneously on a daily basis. Access to market intelligence and competitive insights through Sensor Tower has helped teams make more objective decisions, validate assumptions more efficiently, and better understand opportunities across different markets.

As the company continues to scale globally, Sensor Tower continues to play an important role in Hungry Studio’s global growth strategy.

Liu Jiaoyang, Hungry Studio’s Brand & PR Director, sat down with the Sensor Tower team to discuss how mobile app data drives growth and impact for Block Blast!. Watch the full customer story in the video above.