AI Insights · Timothy · January 2023
Europe's Top Drawing & Coloring Apps in Q4 2022: A Sensor Tower Overview
Sensor Tower's analysis reveals the performance trends of the top 5 drawing and coloring applications in Europe for Q4 2022. Downloads and active users are highlighted for each app on the unified platform.
As the year 2022 closed, the drawing and coloring app category witnessed varying trends in user engagement across Europe. Sensor Tower's comprehensive data provides insights into how these apps performed in the last quarter of the year.
Color by Number：Coloring Games showed a remarkable rise in downloads, spiking from around 69k at the end of September to over 208k in the last week of December. Weekly active users followed a similar trajectory, soaring from roughly 405k to over 860k in the same period. Revenue also saw a steady increase, peaking at around 25k in the final week of December.
In the case of Disney Coloring World, downloads experienced growth, with numbers rising from about 24k to over 52k by the year's end. Active users showed a modest uptick, from approximately 47k to 71k. The revenue trend for this app also went upward, culminating in around 17k in the holiday week.
Beresnev's Gallery: Coloring Book & Decor had a mixed quarter. Downloads saw a peak at around 28k in early November but ended the quarter with a decrease to about 7.6k. Weekly active users started at approximately 280k and experienced a decline to around 215k by the end of December. Revenue saw fluctuations, with a notable high of about 14k in late November.
Alexey Grigorkin's Sandbox - Pixel Art Coloring maintained a steady performance in downloads, starting at around 29k and finishing the quarter with about 57k. The app's active user base also showed robust growth, from roughly 1.7 million to almost 2 million. Revenue for Sandbox saw a modest increase, ending at approximately 11.6k.
Lastly, Pixel Art － Color by Number by Easybrain displayed an impressive climb in downloads, with figures jumping from around 164k to over 329k. Active users witnessed a steady increase, from roughly 2.4 million to almost 2.9 million. Revenue saw a slight rise, concluding at about 10.5k.
For more detailed insights and data, Sensor Tower's platform offers an in-depth look at the app market and user trends.
