Digital Advertising Insights · Matt Bozin · August 2020
Data Insights Page & Device Multi-Select: New Pathmatics Features
Check out Pathmatics all-new Device Multi-Select & Data Insights Page! Now you can choose the device that fits your needs, or view emerging advertiser trends.
Device Selection the Way You Want It
Our customers asked and we listened! Introducing our newest feature enhancement - Device Multi-Select. Gone are the days of the static dropdown menu with only two choices: one device or all devices. Now, you can select the channels that suit your needs and inform your specific strategy. Or, customize your device groupings in your account for a more personalized experience when you login. Check out our short video above to see it in action!
More Data Insights, Please!
With the host of current events 2020 has been throwing at everyone, our *ALL NEW* Insights Page offers a glimpse into important and newsworthy trends. Whether it's data insights into advertisers' behavior during COVID-19, The Facebook Boycott, or how protests might be affecting brand spend and messaging, it's a one-stop-shop for weekly updates.
If you're a current customer, login to Explorer to see these enhancements live. And if you're a future customer, sign up for a demo--what are you waiting for? You've got some channel surfing to do!
Written by: Matt Bozin, Sr. Integrated Creative and Campaign Manager
Date: August 2020