App Advertising Insights · Sui Lian Chua · November 2025
Sensor Tower Insights: Decoding Islamic App in Performance, ASO, and Creative Localization
Islamic app rankings remain stable as new entrants drive regional growth. Across different markets, discovery patterns vary between paid and organic reach, while creative strategies are increasingly localized to resonate with specific user needs.
Top 10 Islamic Apps Download Rankings by Market: U.S., UK & France
Across the U.S., UK, and France, the top 10 download rankings remained largely stable month over month, with changes mainly driven by new entrants.
In the U.S., AlMosaly and Muslim: Quran, Athan & Qibla entered the top 10, with Muslim: Quran, Athan & Qibla representing a newly launched app.
In the UK and France, Holy Quran – Quran Majeed entered the top 10, reflecting growing traction following its recent market expansion in both countries.
Top 10 Islamic Apps Download Rankings by Market: Southeast Asia & India
Across Southeast Asia and India, top 10 download rankings remained largely anchored by leading apps, with incremental shifts driven by new and rising entrants.
In Indonesia, downloads continued to be concentrated among Quran, Salat Times, Athan and WeMuslim: Athan, Qibla & Quran, while Al-Quran Tajwid & Tadarus, Tarteel, and Holy Quran – Deeper Journey moved into the top 10.
In Malaysia, Duff Qibla Finder, Prayer Time emerged as a notable new entrant, reaching #1 in downloads alongside Tarteel.
In India, WeMuslim continued to maintain its #1 position despite new apps entering the rankings.
Discovery & Acquisition Patterns for Selected Islamic Apps: US & UK
In the US, impressions for Muslim: Quran, Athan & Qibla were distributed across Meta Audience Network, Facebook, and Instagram in September 2025, before shifting in October, with AdMob accounting for a major share of impressions.
Paid acquisition channels represented close to 60% of downloads for Muslim: Quran, Athan & Qibla in the US, reflecting an increase of approximately 11 percentage points month over month.
In the UK, Holy Quran – Quran Majeed saw the majority of its downloads attributed to paid display channels. Impression share data shows Instagram, Facebook, and Meta Audience Network as the primary sources of visibility for the app.
Keyword Discovery Patterns for Selected Islamic Apps by Platform and Market
In the US, WeMuslim: Athan, Qibla & Quran recorded higher keyword-driven downloads on Google Play than on the App Store in October 2025.
On iOS in the US, keyword downloads were largely driven by branded terms, with app name variations accounting for close to 90% of installs.
On Google Play in the US, keyword activity was more diversified, centered on functional search terms alongside some competitor-branded keywords.
In the UK, Deen Buddy – Quran Chat showed a strong concentration of branded keyword downloads across both platforms, with higher volume observed on iOS.
Creative Themes and Messaging Across Islamic Apps by Market
In the US, top creatives for Muslim: Quran, Athan & Qibla highlighted core app utilities such as prayer timings, Qibla direction, and Quranic content. Creative formats emphasized direct relevance to everyday religious practices, with visuals incorporating traditional Islamic iconography.
In France, leading creatives for Holy Quran – Quran Majeed were broadly consistent with those seen in the UK, with select variations featuring Quranic verses in Arabic calligraphy alongside English translations, presented through nature-themed visual backdrops.
In Malaysia, top creatives for Duff Qibla Finder, Prayer Time focused on clearly communicating the app’s primary functionality—Qibla direction. Visuals prominently showcased features such as augmented reality (AR) guidance and Kaaba distance indicators, emphasizing practical use cases.
Written by: Sui Lian Chua, Strategic Consultant
Date: November 2025