Seema Shah · October 2023
Conversions Spike for Prime Big Deal Days
Amazon Prime Big Deal Days occurred on October 10th and 11th, with the company aiming to boost holiday shopping and increase market share during this competitive period. According to Sensor Tower, DAUs rose by 25% compared to the previous 30-day average, and conversions increased by 46% on the event's launch day.
Key Takeaways:
As Amazon’s Prime Big Deal Days launched (Oct 10-11), DAUs per Sensor Tower’s proprietary device panel increased 25% vs the prior 30-day average, and ~5% vs the Prime Early Access Sale in 2022
Prime Big Deals Day failed to generate as much buzz on mobile as the Jul'23 Prime Day (Jul’11-12). Per ST's proprietary device panel, DAUs were down 13% vs the Jul'23 Prime Day
Amazon’s engagement also outpaced competing events: per ST data, average user time spent on Amazon increased 60% during Prime Big Deals Day (Oct 10-11) vs the prior 30-day average
Target also saw a jump in user time spent, up 27% during its Circle Week vs the prior 30-day average, while Walmart’s engagement remained flat during its Walmart Deals Holiday Kickoff
Amazon’s Prime Big Deal Days drove a 46% DoD spike in conversion events on October 10th commensurate with a 40% increase in unique devices driving those conversions
For more information, request the full report from reports@sensortower.com.
