Abraham Yousef · January 2023
BeReal Data Snapshot
BeReal's app is experiencing a slowdown in monthly downloads, with worldwide download growth falling 13%, 39%, and 29% in October, November, and December 2022, respectively. The app's monthly active user growth only rose 3% in December 2022, a significant slowdown from 75% sequential growth in April. BeReal's churn rate peaked at 20.7% in 2022, with Instagram having the stickiest customers. Nearly 25% of BeReal users are aged 18-24, similar to Snapchat, while Facebook and Instagram each have 21% of their users in the 25-34 age group compared to 12% for BeReal.
Key Takeaways:
Popularity of BeReal’s app appears to be waning, given the recent slowdown in the number of monthly downloads on a sequential basis; worldwide download growth fell 13%, 39% and 29% in October, November and December 2022, respectively, while the MoM growth has been decelerating since July 2022, per Sensor Tower estimates
MAU growth only rose 3% in December 2022, from the prior month, a significant slowdown from 75% sequential growth in April
In 2022, BeReal’s churn rate peaked at 20.7%, where its rivals were sub-10% over the entire period, with Instagram clearly having the stickiest customers
Nearly 25% of BeReal users are aged 18-24, similar to Snapchat. Facebook and Instagram each have 21% of their users in the 25-34 aged group compared to 12% for BeReal
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