Mobile App Insights · Lauren Hockenson · May 2020
Recap: Sensor Tower's First Live AMA
Sensor Tower's Head of Mobile Insights, Randy Nelson, details the impact of COVID-19 on the mobile app economy
It's hard to understate just how quickly and radically the mobile ecosystem has changed over the course of a few short months. Yet, with COVID-19 continuing to keep most of the world indoors under strict shelter-in-place measures, the smartphone is now more critical than ever for entertainment, productivity, education, and more.
In Sensor Tower's first live AMA, our Head of Mobile Insights, Randy Nelson, walked through some key findings from our platform that quantify how mobile engagement has changed in this unique time. Leveraging some of the findings from our Q1 2020 Data Digest, alongside updated insights from our platform, we presented a small portion of our overall view of the mobile ecosystem in 2020.
We also answered burning questions regarding important areas of the mobile economy that have been drastically affected by shelter-in-place measures. From breakaway business apps like Zoom to the overall health of music apps, Nelson used the Sensor Tower platform to develop real-time insights and make key comparisons to answer inquiries from the audience.
Interested in learning more? Take a look at the full video of our presentation here.