Top Utilities Apps Performance in Netherlands Q3 2025

In Q3 2025, the top utilities apps on a unified platform in the Netherlands demonstrated varied performance in terms of downloads, revenue, and active users. This analysis, based on Sensor Tower data, highlights the trends for each app.

NordVPN: VPN Fast & Secure saw a peak in weekly revenue at approximately $59K in late July, with a slight decline towards the end of the quarter, settling around $52K. Download numbers were robust, reaching over 12K in early September before a slight drop to 10K by the end of the month. Active users peaked at 252K mid-September, before declining to 210K.

Cleanup: Phone Storage Cleaner maintained stable weekly revenue around $9K to $10K throughout the quarter. Downloads fluctuated, peaking at 3.6K in mid-September. Active users showed a slight decrease, moving from 8.3K to 7.7K by the end of September.

ExpressVPN · Secure & Fast VPN experienced a peak in weekly revenue of $10K in early August, with a gradual decline to $7.6K by the end of the quarter. Downloads initially surged to 11K in mid-July but decreased significantly, ending the quarter at approximately 2K. Active users followed a similar pattern, peaking at 29K in late July before declining to 19K.

Norton 360 Security & VPN showed a steady increase in revenue, peaking at $9.7K in late September. Downloads were stable, hovering around 2.2K to 2.9K. Active users started at 62K, fluctuating slightly before ending at 51K.

Cleaner Guru: Clean Up Storage had a steady revenue increase, reaching $4.4K in late August before a slight decline to $3.3K by the end of the quarter. Downloads decreased from over 2K in July to 769 by September's end. Active users also saw a decline from 3.1K to 2.4K.

For more detailed insights and data, visit Sensor Tower.