AI Insights · Timothy · October 2025
Top 5 Utilities Apps Performance in the UK, Q3 2025
Explore the Q3 2025 performance of the top utilities apps in the UK, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2025, the performance of the top utilities applications in the United Kingdom revealed intriguing trends across downloads, revenue, and active users. This analysis is based on Sensor Tower's comprehensive data, offering insights into the leading apps in this category.
NordVPN: VPN Fast & Secure experienced a significant surge in weekly revenue, peaking at approximately $1.3M in late July. Downloads also saw a notable increase, reaching around 196K in the same period. Active users grew impressively, climbing from 1.2M to over 2.8M by mid-September.
Cleanup: Phone Storage Cleaner maintained a steady revenue stream, fluctuating between $107K and $130K throughout the quarter. Weekly downloads peaked at 34K in late July, while active users hovered around the 50K mark, showing a slight decline towards the end of September.
ExpressVPN · Secure & Fast VPN noted a peak in revenue at $120K in late July, with downloads reaching their highest at 22K in the same timeframe. The app's active users steadily increased, reaching over 600K by early September.
Seeing showed consistent revenue growth, peaking at $77K in early September. Downloads remained stable, averaging around 10K weekly, while active users grew from 17K to over 26K by the end of the quarter.
Free VPN by Free VPN .org™ saw a steady increase in revenue, reaching up to $47K in early September. Downloads peaked at 115K in late July, and active users nearly quadrupled, reaching close to 100K by the end of September.
For more in-depth insights and analysis, visit Sensor Tower's platform to explore these trends further.