AI Insights · Timothy · October 2025
Top 5 Shopping Apps Performance in Kenya Q3 2025
Explore the performance of the top 5 shopping apps in Kenya during Q3 2025, featuring trends in downloads and active users.
In the third quarter of 2025, the top shopping apps in Kenya showed varied performance metrics across downloads and active users, according to data from Sensor Tower.
Kilimall saw a steady increase in weekly downloads, starting at around 15.6K and peaking at approximately 42.1K by mid-July. Active users also rose consistently, reaching over 1.25M by the end of September.
AliExpress - Shopping App experienced a significant rise in weekly downloads from 3.1K to a peak of 37.2K in early September. Active users increased from 119K to nearly 174K by the end of the quarter.
Jumia Online Shopping maintained a solid download rate, with numbers ranging from 19.6K to 26.5K throughout the quarter. Active users showed growth from 1.89M to over 2M by late September.
Alibaba.com downloads fluctuated, starting at 31.1K, dropping mid-quarter, and ending at around 16.4K. Meanwhile, active users decreased from 957K to approximately 746K by the end of the quarter.
Finally, Naivas Online had downloads increasing from 13.7K to a peak of 19.5K in early September. Active users saw a slight decline, ending the quarter at about 74K.
For more detailed insights and data, visit Sensor Tower's platform.
