AI Insights · Timothy · October 2025
Top 5 Shopping Apps in Bulgaria: Q3 2025 Performance Review
Explore the performance trends of the top shopping apps in Bulgaria during Q3 2025, with insights on downloads and active users from Sensor Tower.
In the third quarter of 2025, the top shopping apps in Bulgaria demonstrated varied performance trends across downloads and active users, as reported by Sensor Tower.
Trendyol: Online Shopping saw its weekly downloads increase significantly, peaking at around 47K by the end of September. Concurrently, the app's active users rose steadily, reaching over 400K by the end of the quarter.
Temu: Shop Like a Billionaire maintained a stable download rate, with a peak of approximately 30K in late August. Active users fluctuated slightly but remained above 1M throughout the quarter.
SHEIN - Shopping Online experienced a gradual decline in downloads, starting at 19K and ending at 14K by September’s close. However, active users showed resilience, with numbers hovering around 600K to 700K.
eMAG.bg witnessed a notable increase in downloads, particularly in September, where numbers reached over 13K. Active users also saw a positive trend, culminating in over 350K by the quarter's end.
Finally, Alibaba.com showed a downtrend in downloads, starting at 10K and dropping to about 3K by late September. Active users mirrored this decline, ending the quarter with approximately 27K.
For more detailed insights and data, visit Sensor Tower.
