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AI Insights · Timothy · October 2025

Top 5 News Apps Performance in Brazil Q3 2025 on Unified Platform

Explore the performance trends of the top 5 news apps in Brazil during Q3 2025, highlighting downloads, revenue, and active user metrics.

Top 5 News Apps Performance in Brazil Q3 2025 on Unified Platform

In the third quarter of 2025, the top news applications in Brazil showcased varied performance trends on a unified platform, as reported by Sensor Tower.

X experienced a notable fluctuation in weekly downloads, peaking at around 230K in early September. This period also saw a slight dip in weekly revenue, which began at approximately $22.7K, reaching a low of $21.1K by late September. The app's active user base remained robust, hovering around 14M throughout most of the quarter.

Reddit saw a considerable increase in downloads, starting with 25K at the beginning of July and escalating to over 129K by early September. Revenue remained relatively stable, with a gentle rise from $287 to $450 over the quarter. Weekly active users showed a steady increase, reaching over 2.4M by the end of September.

Substack had a modest performance with downloads fluctuating between 2.9K and 13.3K. Despite minimal revenue, peaking at $44 in early September, the app's active users maintained a consistent rise, ending the quarter at around 71K.

Bolsa Família 2025 - Auxílio showed a significant spike in downloads in July, reaching 36.9K, before tapering off to 6.6K by the end of September. Revenue was minor, peaking at $24, while active users fluctuated, starting at 48K and ending with a slight increase to 45K.

Mauricio Marcon had a varied download pattern, with a notable surge to 30.3K in mid-August. Active users also saw a jump in August, reaching 34K, before decreasing to 12K by the end of September.

These insights highlight the dynamic nature of app performance and user engagement in Brazil's news app sector during this period. For more detailed analytics, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025