Top 5 News Apps Performance in Bulgaria Q3 2025

In the third quarter of 2025, the top 5 news applications in Bulgaria showed varied performance across downloads, revenue, and active user metrics. The insights, drawn from Sensor Tower data, paint a comprehensive picture of the market dynamics.

X from X Corp. saw a notable increase in weekly downloads, starting at approximately 2.6K and peaking at 4K by the end of the quarter. The app's weekly revenue peaked at around $3.1K during early August but saw a gradual decrease to $1.4K by the end of September. Active users fluctuated, starting at around 149K and ending at 132K.

Reddit experienced steady weekly downloads, hovering around 1K to 1.5K. Revenue was modest, with a peak of $234 in early September. Active users peaked at 50K in early September but saw a decline to about 39.7K by the end of the quarter.

Substack showed consistent weekly downloads, ranging from 300 to 400. Revenue remained stable at around $4 to $5 weekly. Active users gradually increased from 4K to nearly 4.8K by the end of September.

Google News maintained steady downloads, with numbers ranging from 200 to 260 weekly. While revenue was not a factor, active users showed a slight fluctuation, starting at 31.9K and slightly decreasing to 25.1K.

NovaTV had a varied download pattern, starting from 87 and reaching 246 by the end of September. Revenue data wasn't available, but the app's download trends indicate a growing interest.

For more detailed insights and data, visit Sensor Tower's platform, where you can explore further into these applications' performances.