Top 5 News Apps in Bulgaria: Q3 2025 Performance

In the third quarter of 2025, the performance of the top news applications in Bulgaria on a unified platform showcased various trends in weekly downloads, revenue, and active users. Here's a closer look at how these apps fared:

• X saw a notable rise in weekly downloads, peaking at around 4K by the end of September. The app's weekly revenue showed fluctuations, reaching a high of approximately $3.1K in early August. Active users experienced some variability, with numbers ranging from 110K to 145K throughout the quarter.

• Bloomberg: Business News Daily maintained a steady download rate, with a slight increase towards the end of the quarter, reaching over 100 downloads weekly. Revenue showed a significant spike to $1.5K in early August before stabilizing. Active users steadily increased, peaking at 436 by the end of September.

• The Economist - News, Podcasts experienced a stable trend in active users, maintaining around 200 weekly. Revenue saw fluctuations, with a notable peak of $736 in late August. Downloads remained relatively low, with a brief increase in early September.

• Medium: Read & Write Stories had a steady flow of active users, generally hovering around 1K each week. Revenue experienced a peak of $576 in early September, while downloads saw a gradual decrease over the quarter.

• Financial Times: Business News showed a consistent increase in active users, reaching 441 by the end of September. The app's revenue peaked at $630 in mid-September, with downloads fluctuating slightly throughout the period.

These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance dynamics of top news apps in Bulgaria. For more detailed analytics and insights, visit Sensor Tower's platform.