AI Insights · Timothy · October 2025
Top 5 Lifestyle Apps in South Africa Q3 2025 on Unified Platform
Explore the performance of the top 5 lifestyle apps in South Africa for Q3 2025, highlighting trends in downloads and active users.
In the third quarter of 2025, the top lifestyle applications in South Africa demonstrated notable trends in weekly downloads and active users on the unified platform, as tracked by Sensor Tower.
The MTN App ZA showed a significant increase in downloads, beginning the quarter with 68K downloads and reaching a peak of 221K in early September. Active users mirrored this upward trend, climbing steadily from 56K to approximately 86K by the end of the quarter.
Payflex experienced fluctuating download numbers, starting at 38K and dipping to 26K mid-quarter before rebounding to 31K. Active user numbers remained stable, with a slight increase from 258K to over 311K by the quarter's end.
Boxer saw a gradual increase in downloads, starting at 10K and peaking at 24K in August. Active users increased from 47K to 66K throughout the quarter.
The Samsung Wallet (Samsung Pay) maintained consistent download figures, starting with 12K and ending with 14K. Active user engagement remained robust, hovering around 3.4M throughout the quarter.
Lastly, Pinterest had stable download numbers, fluctuating between 27K and 31K. Active users showed a consistent presence, maintaining around 1.6M users.
These trends provide a snapshot of the dynamic landscape for lifestyle apps in South Africa. For further insights, visit Sensor Tower.
