AI Insights · Timothy · September 2025
Top Insurance Apps Performance in Ireland Q3 2025
Discover the performance trends of Ireland's top insurance apps in Q3 2025, including download and active user metrics.
In the third quarter of 2025, the performance of Ireland's top insurance applications on a unified platform revealed notable trends in downloads and active user metrics, according to data from Sensor Tower.
The Vhi app observed a consistent download pattern, starting at 2.4K weekly downloads and fluctuating slightly to end at 2.3K by the end of September. Weekly active users showed a decline from 51K to about 40.8K.
The Irish Life Health Members app experienced a modest increase in downloads, peaking at 1.4K in late August before settling at 1.1K. Active users started at 8.7K and ended the quarter at approximately 7K.
For the Laya App, downloads showed a slight upward trend, concluding at 1.1K weekly downloads. Active users were relatively stable, with a noticeable increase towards the end of the quarter, reaching 30.6K.
The myAXA NEO CH app maintained a steady download rate, reaching a high of 349 downloads in early September. Active users increased gradually from 1.8K to 2.3K by quarter’s end.
Lastly, Aviva Care saw a significant spike in downloads to 477 in mid-July, then stabilized around 270. Active user data was not available for this app.
These insights highlight the dynamic nature of the insurance app market in Ireland. For more detailed analytics and insights, visit Sensor Tower.
