Top 5 Apparel Apps in South Africa Q3 2025: Unified Platform Performance

The third quarter of 2025 showcased intriguing trends for the top apparel apps in South Africa on a unified platform, combining both iOS and Android data. Here's a closer look at their performance, powered by insights from Sensor Tower.

SHEIN - Shopping Online saw fluctuating weekly download numbers, starting at approximately 106K and experiencing a peak of 161K by late August. Active users remained consistently high, hovering around 10M, with a slight increase towards the end of the quarter.

MyRunway SA Fashion Shopping exhibited stable weekly downloads, starting at 12K and rising to about 17K by the end of September. Active user numbers showed growth, reaching over 210K in late August before slightly declining.

adidas: Shop Shoes & Clothing experienced a steady increase in downloads, with numbers climbing from 7K in early July to over 12K by the end of September. Active users, however, showed a downward trend, decreasing from around 110K to just over 90K.

Nike: Shoes, Apparel, Stories maintained fairly consistent download rates, averaging around 10K weekly. Active users saw a noticeable decline, dropping from 120K to about 79K throughout the quarter.

Steve Madden South Africa had variable download numbers, peaking at 8.6K in mid-July, but ending the quarter with around 4.7K. Active user numbers remained relatively stable, fluctuating slightly around 46K.

For more detailed insights into these trends, visit Sensor Tower's platform.