AI Insights · Timothy · October 2025
Top 5 Apparel Apps in the US: Q3 2025 Performance
Explore the performance trends of the top apparel apps in the US for Q3 2025, based on data from Sensor Tower.
In the third quarter of 2025, the performance of top apparel applications on a unified platform in the United States showcased interesting trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active users for these leading apps.
SHEIN - Shopping Online saw a notable fluctuation in weekly downloads. Starting at approximately 518K in early July, downloads peaked at around 592K by the end of the month, before gradually declining to about 416K by the end of September. Active users showed a similar pattern, beginning at 33.3M and experiencing a slight dip to 31.9M by the end of the quarter.
Nike: Shoes, Apparel, Stories experienced a peak in downloads in late July at around 163K, tapering off to roughly 86K by the end of September. Active users initially increased to 4.8M in early August, then decreased to approximately 2.8M by the end of the quarter.
Old Navy: Shop for New Clothes showed steady weekly downloads, peaking at about 85K in late July. Active users saw a gradual increase, reaching a high of 2.3M in early September, before stabilizing around 2M by quarter's end.
adidas: Shop Shoes & Clothing had a consistent download rate, peaking at approximately 72K in mid-August. Active users showed a slight decline, starting at 1.3M and finishing the quarter at about 1M.
Lastly, Fashion Nova: Trendy Shopping had weekly downloads ranging from 51K to 61K, with a notable increase in late September. Active users rose from 709K to 805K over the quarter.
These insights provide a snapshot of app performance trends in the apparel sector, and further detailed analysis can be accessed through Sensor Tower.
