Top 5 Apparel Apps Performance in Portugal Q3 2025

In the third quarter of 2025, the top apparel applications in Portugal exhibited varied performance trends based on the latest data from Sensor Tower. These trends reflect user engagement and app popularity on a unified platform, encompassing both iOS and Android.

SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter, starting at 17.3K and experiencing a dip to 9.4K before recovering to 13.1K by the end of September. Meanwhile, weekly active users remained robust, peaking at over 1.9M mid-August, with a slight decrease to 1.6M by the quarter's close.

ZARA maintained a steady download rate, beginning at 6.6K and ending the quarter at 5.7K downloads per week. Active users saw a decline from 250K to around 184K, reflecting a gradual decrease in user engagement over the quarter.

ABOUT YOU Online Fashion Shop showed a positive trend in downloads, starting at 3.1K and increasing to 5.5K by the end of September. Active users also grew significantly, from 205K to over 217K, indicating a rise in user interest and engagement.

The adidas: Shop Shoes & Clothing app recorded a varied download pattern, with numbers starting at 3K, dipping mid-quarter, and rising again to 3.1K. Active users saw a notable increase from 36K to nearly 29K by quarter's end, suggesting a renewed user interest.

Lastly, BERSHKA experienced a steady download trend, beginning with 3K and maintaining around 2.5K by the end of September. Active users increased from 35K to over 42K, indicating a consistent user base.

These insights, derived from Sensor Tower data, highlight the dynamic nature of app usage in the apparel sector in Portugal. For more detailed analytics, visit Sensor Tower's platform.