Top 5 Apparel Apps Performance in Oceania Q3 2025

In the third quarter of 2025, the top five apparel applications in Oceania showcased diverse trends in downloads and active user engagement on a unified platform, combining data from both iOS and Android. This analysis, based on Sensor Tower data, provides insights into these trends.

SHEIN - Shopping Online saw its weekly downloads begin at around 45K in early July, peaking at approximately 59K by mid-September. The app's weekly active users grew from 2.2M to 2.7M over the quarter, reflecting a strong engagement despite stable revenue.

UNIQLO AU experienced a decline in weekly downloads, starting from 15.8K and dropping to around 6.3K by late September. Active users also decreased from 182.7K to 126.8K, indicating a downward trend in user engagement.

Halara maintained consistent weekly downloads, fluctuating between 6K and 8.9K. Active users remained stable, hovering around 32K throughout the quarter.

adidas: Shop Shoes & Clothing had varied download numbers, starting at 4.5K, spiking to 8.5K in late July, and stabilizing at about 6.2K by September. The app's active users showed minor fluctuations, maintaining a range between 35.6K and 44.4K.

THE ICONIC – Fashion Shopping observed a gradual rise in downloads, beginning at 4K and reaching 6.9K by the end of September. Active users displayed a slight increase, moving from 181K to 170.6K over the quarter.

For more detailed insights and data, visit Sensor Tower's platform.