AI Insights · Timothy · October 2025
Top 5 Apparel Apps in New Zealand: Q3 2025 Performance Overview
Explore the performance of the top 5 apparel apps in New Zealand during Q3 2025, focusing on download and active user trends on a unified platform.
In the third quarter of 2025, the top apparel applications in New Zealand demonstrated varied performance metrics, as analyzed by Sensor Tower. Here's a closer look at their trends in weekly downloads and active users.
SHEIN - Shopping Online saw a rising trend in weekly downloads, starting at 7.5K in early July and climbing steadily to reach 10.8K by the end of September. Active users fluctuated throughout the quarter, beginning at 206K and ending at 215K, showing resilience despite some mid-quarter dips.
Hallensteins maintained a consistent download rate, peaking slightly in the final week of September at 1.5K. Although active user data isn't available, the stable download numbers suggest continued interest.
Halara experienced a gradual decline in downloads, starting at 1.3K and decreasing to around 1K by the end of the quarter. However, active users remained relatively stable, ending the quarter at approximately 6.1K.
JD Sports observed a slight decline in both downloads and active users. Downloads decreased from 1.1K to about 920, while active users decreased from 5.1K to 4.5K over the quarter.
Finally, adidas: Shop Shoes & Clothing showed an increase in downloads, particularly notable in mid-September, reaching 1.2K. Active users also increased, ending the quarter at 2.4K, up from 1.9K at the start.
These insights from Sensor Tower highlight the dynamic nature of the apparel app market in New Zealand, with each app exhibiting unique trends in user engagement and downloads.
