AI Insights · Timothy · October 2025
Top 5 Apparel Apps Performance in Nigeria, Q3 2025
Explore the performance trends of the top 5 apparel apps in Nigeria during Q3 2025, with insights from Sensor Tower.
During Q3 2025, the performance of the top 5 apparel applications in Nigeria on a unified platform showcased varied trends.
SHEIN - Shopping Online experienced significant growth in weekly downloads, beginning the quarter with approximately 4.8K and escalating to nearly 50K by the end of September. The active user base also expanded, starting at around 92K and peaking at approximately 187K mid-September.
ZARA maintained a steady download rate, ranging from 600 to 800 downloads weekly. Active users fluctuated slightly but remained around 3.9K throughout the quarter.
Fashion Nova: Trendy Shopping saw a gradual increase in downloads, starting at about 500 and reaching 839 by the quarter's end. Active users also grew modestly from 5.1K to 5.8K.
Zeelool - Eyewear For Everyday showed a notable spike in downloads in early September, climbing from 200 to 955, before dropping to 115 by the end of the quarter. Active users followed a similar trend, peaking at 890.
ASOS - Discover Fashion Online maintained a consistent download rate, hovering around 300 to 400 downloads weekly. Active users remained stable, slightly above 3.2K throughout the quarter.
These insights are powered by Sensor Tower, offering a comprehensive look into app performance metrics.
