AI Insights · Timothy · October 2025
Top 5 Apparel Apps in Kenya: Q3 2025 Performance on Unified Platform
Explore the performance trends of the top apparel apps in Kenya during Q3 2025, with insights on downloads and active users provided by Sensor Tower.
In the third quarter of 2025, the top apparel applications in Kenya exhibited varied performance trends, according to Sensor Tower data.
SHEIN - Shopping Online showed a decline in weekly downloads, starting from around 6.4K at the beginning of July and dropping to about 1.3K by the end of September. The app maintained a robust user base, with weekly active users peaking at approximately 63.6K at the beginning of the quarter, gradually decreasing to 54.6K by the end of September.
ZARA experienced stable download numbers throughout the quarter, ranging from 245 to 287 weekly downloads. The active user count saw a slight increase, peaking at 5.7K towards the end of September.
Fashion Nova: Trendy Shopping recorded consistent download numbers, with a slight increase in mid-August reaching 274 downloads. Weekly active users showed a moderate rise from 2.7K to 2.8K over the quarter.
Max Fashion - ماكس فاشون downloads fluctuated slightly, with a peak of 154 downloads in late September. The app's active users saw a gradual increase, ending the quarter with 575 users.
H&M MENA - Shop Fashion Online maintained a steady download rate, with a slight peak in late September at 143 downloads. Active users grew steadily, reaching 326 by the end of the quarter.
For more detailed insights and analysis, visit Sensor Tower.
