AI Insights · Timothy · October 2025
Top 5 Apparel Apps in Italy: Q3 2025 Performance
Explore the performance of the top 5 apparel apps in Italy during Q3 2025, with insights on downloads and active users.
In the third quarter of 2025, the top apparel apps in Italy showed varied performance trends on the unified platform, according to data from Sensor Tower.
SHEIN - Shopping Online maintained a robust presence, with weekly downloads starting at around 72.6K and gradually declining to 59.7K by the end of September. The app's weekly active users hovered around 9.8M at the beginning of the quarter, slightly decreasing to approximately 9.2M by the end.
Zalando – Online fashion experienced fluctuating download numbers, beginning at 25.6K and peaking at 34.8K mid-quarter, before closing September at 33.9K. The active user base saw a similar trend, starting at 3.5M and maintaining around 3.3M to 3.4M throughout the quarter.
Sinsay - moda i zakupy online demonstrated significant growth, with weekly downloads increasing from 14.3K to a high of 44K by the end of September. Active users followed a positive trajectory, climbing from 78.1K to 160.2K over the same period.
Privé by Zalando saw a steady increase in downloads, starting at 11.5K and reaching 21K by the end of the quarter. The app's active users also grew, beginning at 883K and peaking at over 1.1M in late September.
ZARA experienced modest download numbers, starting at 21.5K and ending at 21.7K. The active user base showed resilience, starting at 1M and fluctuating slightly, closing at 982K.
For more detailed insights and data, visit Sensor Tower.
