AI Insights · Timothy · October 2025
Top 5 Apparel Apps in Estonia: Q3 2025 Performance Analysis
Explore the performance trends of the top apparel apps in Estonia during Q3 2025, with insights from Sensor Tower on downloads and user engagement.
In the third quarter of 2025, the top apparel applications in Estonia demonstrated varied performance trends on the unified platform, according to data from Sensor Tower.
Zalando – Online fashion saw a consistent increase in weekly downloads, peaking at about 1.3K in mid-August. This growth was maintained with downloads fluctuating between 1K and 1.2K towards the end of September.
SHEIN - Shopping Online experienced a peak in downloads at the end of July with 1K, followed by a gradual decline to approximately 735 by the end of September.
For ABOUT YOU Online Fashion Shop, weekly downloads showed a positive trend, reaching a high of 761 in mid-August before stabilizing around 539 towards the end of the quarter.
Lindex had a notable increase in downloads mid-September, reaching 536, with numbers slightly decreasing to 400 by the end of the quarter.
Lastly, BESTSECRET exhibited a steady increase in downloads from July to September, peaking at 358 in late August before ending the quarter with 333 downloads.
These insights provide a snapshot of the competitive landscape in the Estonian apparel app market for Q3 2025. For more detailed analytics and trends, visit Sensor Tower.
