Top 5 Apparel Apps in Bulgaria: Q3 2025 Performance

In the third quarter of 2025, the top apparel applications in Bulgaria showed varied performance trends across downloads and active user metrics, as reported by Sensor Tower.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, peaking at around 20.3K in mid-July before gradually declining to approximately 14.1K by late September. Active users for SHEIN remained robust, starting at 631K and ending the quarter with a slight increase to 666K.

efootwear.eu online shoe store saw a steady increase in downloads, reaching a peak of 5.6K in early September. The app's active user base also grew from 103K in late June to 115K by the end of September, indicating a consistent rise in engagement.

ABOUT YOU Outlet showed a positive trend in downloads, with numbers rising from 2.5K in late June to 6.1K by the end of September. Active users followed a similar upward trajectory, starting at 45.9K and climbing to 75.4K, showcasing increased user interaction.

Sinsay - moda i zakupy online maintained stable download figures, with a notable increase in late September to 4.7K. The active user count grew significantly from 286K in late June to 328K by the end of the quarter, reflecting enhanced user retention.

MODIVO - Moda i zakupy online had consistent download growth, peaking at 3.1K in mid-September. Active users increased modestly from 6.8K to 7.2K over the quarter, indicating a steady user base.

For more detailed insights on app performance, visit Sensor Tower's platform.