AI Insights · Timothy · October 2025
Top Shopping Apps on iOS in Europe: Q3 2025 Performance
Explore the performance of top shopping apps on iOS in Europe during Q3 2025, highlighting download trends and active user statistics.
During the third quarter of 2025, the top shopping apps on iOS in Europe showcased varied performance trends, according to data from Sensor Tower. Here's a closer look at each application's activity.
Temu: Shop Like a Billionaire saw a notable fluctuation in weekly downloads, peaking at approximately 1M in mid-July. Despite a decline towards early September, downloads picked up slightly by the end of the month. Active user numbers remained strong, climbing from around 43M to over 46M throughout the quarter.
SHEIN - Shopping Online experienced a steady decrease in downloads from over 540K at the start of July to around 340K by mid-September. However, an upward trend was observed at the end of the quarter. Active users mirrored this pattern, starting at 28M and dipping to 24.5M before recovering to 26.6M.
Lidl Plus demonstrated a consistent rise in downloads, starting at 240K and reaching nearly 285K by the end of September. The app's active user base also grew steadily from just under 20M to over 21M.
AliExpress - Shopping App maintained a relatively stable download rate, with slight variations throughout the quarter, starting at 186K and closing at 181K. Active users showed an increase from 15.1M to over 17.5M mid-quarter, before settling at 15.7M.
IKEA experienced a robust increase in downloads, beginning with 111K and reaching a high of 185K in late August. The number of active users followed a similar trend, climbing from 3M to over 3.7M by quarter's end.
These insights reflect the dynamic landscape of shopping apps in Europe, with varying patterns of engagement and user growth across the top contenders. For more detailed analysis, visit Sensor Tower's platform.
