AI Insights · Timothy · October 2025
Top 5 iOS Lifestyle Apps in South Africa: Q3 2025 Insights
Explore the performance trends of the top 5 lifestyle apps on iOS in South Africa for Q3 2025, including insights on downloads and active users.
In the third quarter of 2025, the landscape of lifestyle applications on iOS in South Africa showed varied performance among the top contenders. According to data from Sensor Tower, these five apps stood out in terms of downloads and active user engagement.
MTN App ZA experienced a notable increase in weekly downloads, peaking at approximately 33.7K in early August. The app maintained a strong engagement with active users growing from 56.5K to 86.4K by the end of September.
VodaPay showed a steady stream of weekly downloads, ranging between 5K and 8K. Active users saw fluctuations, rising to over 434K by the end of the quarter.
Pinterest maintained a consistent download rate, averaging around 5K per week. The app's active users exhibited stability, hovering around 700K throughout the quarter.
Couple Joy - Relationship App had a significant spike in downloads in September, reaching 34.4K. Revenue also showed an uptick, peaking at $671 in mid-September, while active users rose to 32.9K.
Finally, NGL: ask me anything displayed steady downloads averaging around 3K weekly. Revenue varied, with a high of $1.6K in mid-July, though active users saw a gradual decline from 59.8K to 44.4K.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic mobile app market in South Africa. For a deeper dive into these trends, more comprehensive data is available through Sensor Tower's platform.
