AI Insights · Timothy · October 2025
Top 5 Lifestyle Apps in New Zealand on iOS: Q3 2025
Explore the performance trends of the top lifestyle apps on iOS in New Zealand for Q3 2025, including downloads and active users.
In the third quarter of 2025, the top lifestyle apps on the iOS platform in New Zealand showed varied performance trends according to Sensor Tower data. Here's a closer look at how each app fared:
Z Energy App from Z Energy Limited saw fluctuating download numbers. Weekly downloads began around 3.8K, dipped slightly mid-quarter, then surged to over 15K in mid-September before settling at around 8.4K by the end of the quarter. Active user numbers hovered around 68K at the start, dropped to just over 50K in early September, and climbed back to approximately 65K by the end of September.
Pinterest maintained a consistent download rate, starting at around 1.9K and peaking at 2.4K in mid-September. Active users showed a slight decline, beginning at 169K, decreasing to 148K, with some fluctuations throughout the quarter.
Costco Wholesale New Zealand experienced steady downloads, averaging around 1.5K weekly. Active users exhibited a similar steadiness, starting at 12.9K and ending at approximately 13.7K, with minor fluctuations.
Mobil New Zealand displayed a positive trend in downloads, increasing from about 1K to over 2K by the end of September. The active user base also grew steadily, beginning at 35K and reaching over 40K by the quarter's end.
Google Home had a stable download pattern, averaging around 1.3K weekly. Active users saw a decline from 85K to around 67K in July, with a recovery to nearly 79K by the end of September.
For more detailed insights and data, visit Sensor Tower's platform.