AI Insights · Timothy · October 2025
Top 5 Apparel Apps on iOS in Sweden: Q3 2025 Performance
Explore the download and active user trends of leading apparel apps in Sweden for Q3 2025, based on Sensor Tower data.
During the third quarter of 2025, the top five apparel applications on the iOS platform in Sweden showed varied performance trends in terms of downloads and active users.
SHEIN - Shopping Online observed a consistent pattern in weekly downloads, starting at around 5.1K and slightly dipping mid-quarter before recovering to approximately 4.9K by the end of September. Active users exhibited a fluctuation, beginning at 322K, dipping in August, and then rising to 281K by the quarter's close.
For Zalando – Online fashion, weekly downloads peaked at 4.6K in late August, followed by a decrease to about 3.1K. Active users saw a dip from 131K at the start to a low of 105K mid-quarter, but they rebounded to 126K by the end of September.
H&M demonstrated a steady increase in downloads, reaching over 2K towards the quarter's end. Active user numbers started at 106K, experienced a decline, and then gradually increased to finish at 98K.
ZARA experienced a gradual increase in weekly downloads, culminating in 2.1K at the quarter's end. Active users started at 14.8K and decreased steadily to 7.4K by September.
Finally, UNIQLO - LifeWear had a stable download rate, ending at approximately 1.7K. Active users showed an upward trend, increasing from 11K to 12.7K during the quarter.
These insights are sourced from Sensor Tower, where more detailed analytics can be explored.
