AI Insights · Timothy · October 2025
Top 5 iOS Apparel Apps in Portugal: Q3 2025 Insights
Explore the performance trends of leading apparel apps on iOS in Portugal during Q3 2025, with data from Sensor Tower.
In the third quarter of 2025, several apparel apps showed varying performance trends on the iOS platform in Portugal. Here's a closer look at the top five apps based on download and active user data provided by Sensor Tower.
SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting from approximately 7.8K at the beginning of July and dropping to around 3.6K by mid-September. However, the app saw a slight recovery towards the end of the quarter, reaching 5.9K downloads. Weekly active users fluctuated throughout the period, peaking at 638.8K in early July and closing the quarter at 526.3K.
ABOUT YOU Online Fashion Shop showed a consistent increase in weekly downloads, starting from 1.5K in late June and reaching over 3K by the end of September. The active user base also demonstrated growth, rising from 89.9K to a peak of 101.9K before settling at 94.7K.
ZARA maintained a steady download rate, beginning at 3.5K and stabilizing around 2.5K by quarter's end. Active users saw a decrease from 117.2K in early July to a more stable range around 86.2K by September.
BERSHKA had a downward trend in weekly downloads initially, from 1.8K to just under 1.2K, but then rebounded to 1.4K by late September. Active users showed a positive trend, increasing from 19.4K to 26.8K at the quarter's close.
H&M saw a fluctuating download pattern, starting at 1.6K and ending with 1.3K downloads. Active users rose significantly from 44.8K in late June to a high of 61.6K before ending the quarter at 54.1K.
These insights, sourced from Sensor Tower, provide a detailed look at the competitive landscape of the apparel app market in Portugal. For more in-depth analysis, you can explore additional data on Sensor Tower's platform.
